Skip to content
Gaincraft

Trust Center · State consent

Consent posture, state by state, with the awkward states named.

About a dozen states require the consent of every party to a recorded conversation. This table states our understanding of the posture in each state, and flags the ones where we will tell you honestly that a first deployment is a bad idea.

This page is not legal advice, and statutes and their interpretation change. Every deployment follows the retailer’s own counsel.

Where not to start

Some states are a poor first deployment, and we will say so on the first call.

This costs us deals and it saves programmes. A pilot that stalls in a legal review for five months does not produce a readout, and a readout is the only thing that gets a chain-wide decision made.

Massachusetts

All-party consent with an unusually strict statute and no expectation-of-privacy carve-out. We will say plainly that this is not where a pilot should start.

Pennsylvania

All-party consent, and historically an aggressive enforcement posture. A poor choice for a first deployment.

Illinois

All-party eavesdropping statute, and BIPA sits alongside it. Gaincraft creates no voiceprints anywhere, which is the design decision that came out of this state.

If your district sits in one of these states, the honest recommendation is usually to pilot in a one-party state first, produce the readout, then take a proven programme into the harder state with your counsel and a number in hand.

The table

All fifty states and the District of Columbia.

StateConsent postureNote
AlabamaOne-party consent
AlaskaOne-party consent
ArizonaOne-party consent
ArkansasOne-party consent
CaliforniaAll-party consentAll-party consent under the Invasion of Privacy Act. Large retail market, so the signage and verbal-disclosure design has to work here or a national rollout does not work at all.
ColoradoOne-party consent
ConnecticutAll-party consent
DelawareAll-party consent
District of ColumbiaOne-party consent
FloridaAll-party consentAll-party consent. Significant jewellery and automotive market, and a state where we recommend counsel review before a first deployment rather than after.
GeorgiaOne-party consent
HawaiiOne-party consent
IdahoOne-party consent
IllinoisAll-party consentAll-party eavesdropping statute, and BIPA sits alongside it. Gaincraft creates no voiceprints anywhere, which is the design decision that came out of this state.
IndianaOne-party consent
IowaOne-party consent
KansasOne-party consent
KentuckyOne-party consent
LouisianaOne-party consent
MaineOne-party consent
MarylandAll-party consent
MassachusettsAll-party consentAll-party consent with an unusually strict statute and no expectation-of-privacy carve-out. We will say plainly that this is not where a pilot should start.
MichiganAll-party consent
MinnesotaOne-party consent
MississippiOne-party consent
MissouriOne-party consent
MontanaAll-party consentAll-party consent with a notification requirement, which our signage design is built around.
NebraskaOne-party consent
NevadaAll-party consentAll-party consent as interpreted for in-person conversations. Scope with counsel.
New HampshireAll-party consent
New JerseyOne-party consent
New MexicoOne-party consent
New YorkOne-party consent
North CarolinaOne-party consent
North DakotaOne-party consent
OhioOne-party consent
OklahomaOne-party consent
OregonAll-party consent
PennsylvaniaAll-party consentAll-party consent, and historically an aggressive enforcement posture. A poor choice for a first deployment.
Rhode IslandOne-party consent
South CarolinaOne-party consent
South DakotaOne-party consent
TennesseeOne-party consent
TexasOne-party consent
UtahOne-party consent
VermontOne-party consent
VirginiaOne-party consent
WashingtonAll-party consentAll-party consent. Notice-based consent is workable, and the plain-language notice matters more here than the signage alone.
West VirginiaOne-party consent
WisconsinOne-party consent
WyomingOne-party consent

Tell us your states and we will tell you where to start.

If the answer is that your footprint is a difficult first deployment, that is what you will hear.

We use cookies necessary to run this site. Analytics cookies help us see which pages get read, and they load only if you accept. No advertising or cross-site tracking, ever. See our Privacy Policy.