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Gaincraft

Platform · Coaching

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Two minutes, one behavior, one number that is theirs.

The daily prompt is the whole product from an associate’s point of view. Everything upstream exists so that this message is worth opening.

Private to the associate and their store leader. Disputes are reviewed by a human.

The daily prompt

Today's prompt

Northgate Fine Jewelers, Store 14

Sample

Yesterday: 9 conversations. 6 were eligible for a second-pair offer. You made 2.

Here's how Marcus opens it, 22 seconds.

Budget framedSecond pair not offered
Two minutes, once a morningIllustrative

Sample data on a sample playbook.

Capabilities

What makes a prompt get opened.

Denominated in dollars, not scores

A score of 62 invites an argument. “Six customers were eligible for a second pair and you offered two” is a fact about the associate’s own commission, and it is the sentence that actually gets read.

One behavior at a time, chosen for that person

Nobody improves at six things at once. The prompt names the single behavior with the widest gap between this associate and the store’s top quartile, then retires it when the gap closes.

A clip from the store’s own top performer

Not a training actor and not a script. Twenty-two seconds of a colleague two counters over handling the same moment. Peer proof is why a technique gets tried the same day.

Delivered where associates already are

No new app and no new login. The prompt arrives in the channel your teams already open in the morning, and it can be delivered inside your LMS if that is where habit already lives.

Under two minutes

Length is the difference between a program that survives week three and one that quietly stops. The prompt is designed to be read standing up, five minutes before the doors open.

Any score can be disputed, and disputes are reviewed

An associate can flag a score they disagree with. A human reviews it, the record is corrected when the associate is right, and the disagreement feeds back into the taxonomy.

In practice

How this works in a store

At 9:48 on a Friday, an associate at the eyewear counter opens one message before the doors open. It says that yesterday nine customers were served, six were eligible for a second-pair offer, and two offers were made. Then it says: here is how Marcus opens it, twenty-two seconds.

She listens once, standing at the counter. Marcus does not pitch a second pair; he asks whether the customer drives at night. That is the whole technique, and it takes eleven words. She tries it on her second customer that morning.

Her manager sees the same prompt for each of her team, so the Monday conversation is not a general appeal to attach more. It is one behavior, with a clip, with a number, per person. When the associate disagrees — the customer had already bought a second pair last month — she flags it, and the score is reviewed and corrected.

Technical detail

The technical detail, in plain language

Cadence
One prompt per associate per working morning, generated after the previous day’s conversations are scored.
Behavior selection
Ranked by the gap between the associate’s hit rate and the store’s top quartile, weighted by estimated revenue impact of the behavior in that store.
Clip sourcing
Clips are drawn from the same store where possible, then the same district. Associates whose clips are used are identified to their peers, which is deliberate and consented.
Delivery channels
Existing messaging channel, email, or the LMS. LMS delivery is available but never a dependency.
Visibility
A prompt is visible to the associate and their store leader. It is not a district-wide feed and it is not posted to a group channel.
Dispute handling
A dispute pauses the score, routes to a human reviewer, and returns a decision with a reason. Overturned scores are removed from hit rates and logged as taxonomy feedback.

FAQ

Questions we get asked

See a real prompt built from your playbook.

Bring one behavior you wish every associate did consistently. We will show you the morning message it produces.

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