Industries
Built for high-consideration retail.
Long conversations. Heavy playbooks. Real money on the table. One coaching loop, tuned to each brand's playbook.
Jewellery
The flagship. 30–45 minute consultative conversations, gold savings schemes, exchange conversion, solitaire upgrades, festive readiness. Every miss is worth ₹.
Where revenue leaks
- Scheme attach varies 3–5× across stores in the same chain
- Exchange conversion driven by senior reps only — juniors freeze on price
- Festive walk-ins spike; the coaching layer doesn't
Behaviors we score
Gold savings scheme pitchExchange offerSolitaire upgrade attemptMaking-charge negotiationFestive scheme framingFollow-up scheduling
What a pilot targets
- Target +6–9% scheme enrollments (pilot target)
- Target +2–4% walk-in-to-bill conversion (pilot target)
- Target Ramp new hires 8 → 4 weeks (pilot target)
Example miss
[PLACEHOLDER pilot stat]Missed on a ₹4.2 lakh walk-in
Customer asked for a plain 22k band. Exchange offer was made — savings scheme wasn't. GainCraft flags it in Monday's scorecard, gives A. Kumar one Hinglish line to try Tuesday.
Savings scheme — missedExchange offer — made
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