The Craft — by GainCraft
Notes on the future of premium retail.
Where premium retail's operators talk about what's next — frontline talent, counters, and the craft of selling.
Featured · Report
The State of the Counter 2026 — India's premium retail frontline, by the numbers.
Our flagship annual read, pre-registration open. Attrition, scheme attach, walk-in intent — measured across chains.
Pre-register for the report[Pre-launch]
Report cover · placeholder
The Counter,
2026.
2026.
Podcast
The Craft Podcast
Founders in conversation with CXOs, chain owners, and operators. Season 01 — recording now.
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Reports
Deep reads on India's counters
The State of the Counter 2026 plus one-shot reports built with operators.
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Insights
Weekly essays
Sharp pieces on schemes, attrition, festive readiness, and the craft of selling.
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Weekly newsletter
The Craft, weekly.
One sharp idea on premium retail, every week.